AI & automation systems for small businesses

Smart systems that run your front desk.onboarding.social media.Google ranking.busywork.

We use AI and automation to build systems that take the repetitive work off your team — so your business grows while you focus on people.

Book a free 30-min callIs automation right for your business? Take the 2-minute checklist →
01 — PRODUCT
PoolDesk answering a parent at 9:47pm with a booking link

PoolDesk

AI receptionist for swim schools. Every call answered.

02 — PRODUCT
Onboardly team compliance view

Onboardly

Staff onboarding and compliance, done before day one.

03 — PRODUCT
EcoTap digital business card

EcoTap

Digital business cards, shared by QR, link or tap.

★ Case study · Award winner
2026 Swim Schools Australia Innovation Award of Excellence plaque, awarded to FunToSwim

FunToSwim

Website, apps, phone and social — built and automated by TopDev.

  • Website
  • Apps
  • PoolDesk
  • Onboardly
  • Social
The problem

Being busy is costing you customers.

Small teams can't answer every call, reply to every enquiry and post every day. The work that brings customers in is the first thing to slip.

  1. Calls go to voicemail.

    Parents ring during lessons, after hours and on weekends. If no one picks up, they ring the next school.

  2. Enquiries wait hours for a reply.

    By the time someone gets back to them, the lead has gone cold.

  3. Admin eats the day.

    Forms, follow-ups and the same answers over and over — time your team could spend with customers.

  4. Social media goes quiet.

    Posting is the first thing dropped in a busy week, and your reach drops with it.

  5. Google can't find you.

    Without steady SEO, the business down the road shows up first.

Case study · FunToSwim

We built it for our own swim school first.

FunToSwim is where every TopDev system is proven. We built the website, the apps, the phone line, the onboarding and the social content — and connected them so they run on their own.

  • Website & SEO
  • Customer apps
  • PoolDesk phone line
  • Onboardly onboarding
  • Social automation
  • Chatbot & follow-ups
FunToSwim website, built by TopDev
2026 Swim Schools Australia Innovation Award of Excellence plaque, awarded to FunToSwim
Our products

Ready-made systems, built by TopDev.

Each product started as a fix for a real problem at FunToSwim. Now they run for businesses across Australia.

Every call answered, day or night.

PoolDesk is the AI receptionist for swim schools. It answers every parent by phone, web chat, Messenger, Instagram and WhatsApp, recommends the right class and sends the booking link — and hands anything that needs a person straight to your staff.

Explore PoolDesk →
PoolDesk inbox showing calls and messages answered by AI

New staff ready before their first shift.

Onboardly gets tax, super, contacts and documents done online, tracks every qualification with alerts before anything expires, and sends approved hires straight to Xero Payroll.

Explore Onboardly →
Onboardly dashboard

One card. Share it by QR, link or tap.

EcoTap gives every person on your team a digital business card — no app needed to receive it. Lock the company design, approve staff cards before they go live, and update once so every link and tag changes. No reprints.

Explore EcoTap →
EcoTap business workspace
Custom systems

Or we build one around your business.

Pick the service that fixes your biggest bottleneck. We set it up, connect it to your tools and keep it running.

01

AI Receptionist

Answers calls, collects customer details and sends a call summary to your team when no one can pick up.

02

Website Chatbot

Replies to website visitors instantly, captures their details and logs every lead.

03

AI Content & Social

AI-assisted images, short videos, captions and posts so your business stays active online.

04

SEO & GEO

Better local visibility on Google, and website content AI search tools can understand.

Every system is set up, tested and looked after by our team.See how each service works →
How it works

Three steps to getting your time back.

01

Book a free call

30 minutes to find where your team loses the most time.

02

We build your system

We set up, connect and test everything with your tools and your tone.

03

Your business runs smarter

Calls, enquiries and posts handled — and your team back with customers.

Give human time back to humans.

Book a free 30-minute call. We'll show you exactly which work can run on its own — no obligation.

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